The Illinois Farmers Market Association (ILFMA) is dedicated to supporting local food and farmers markets by connecting producers with communities across Illinois. To align with their mission of promoting healthy, local food systems, UniSyn Technologies revamped their website with a bright, fresh design that evokes the energy and vibrancy of a bustling farmers market.
Design Approach
- Fresh, Vibrant Colors: We chose a palette of bright, lively colors that reflect the freshness of local produce and the warmth of community engagement. The greens and yellows complement the imagery of fruits, vegetables, and market scenes, giving visitors a welcoming and cheerful experience right from the homepage.
- Cheerful, Engaging Layout: The layout is designed to be open and inviting, with clear calls-to-action that guide users effortlessly through the site. Large, colorful buttons like “Find a Market” and “2025 Everything Local Conference” help visitors quickly access key resources and events. The design captures the essence of ILFMA’s mission, blending functionality with a lively, cheerful aesthetic.
Key Enhancements
- User-Friendly Navigation: We focused on making the site easy to navigate, ensuring that users can find markets, resources, and information about upcoming events with ease. The simplified menu structure offers quick access to essential sections like “Find a Market,” “Events & Trainings,” and “Get Involved,” all while maintaining a visually appealing flow.
- Vibrant Visuals: The website prominently features high-quality images of farmers markets, fresh produce, and community events. These visuals reinforce the themes of local, healthy food and community engagement, inviting visitors to explore more about ILFMA’s efforts and how they can participate.
- Optimized for Engagement: Given the importance of community involvement for ILFMA, we integrated features to make it easy for visitors to get involved. The “Donate” button and resources for vendors and farmers are strategically placed, ensuring that ILFMA can grow its support base while offering clear paths for engagement.
Reflecting Freshness and Community
- Focus on Community and Local Food: The new design reflects ILFMA’s dedication to building healthier, more vibrant communities through local food systems. The website highlights ILFMA’s role in connecting farmers with consumers, offering resources, education, and opportunities to get involved in supporting local markets.
- Bright and Welcoming Aesthetic: The color scheme and overall design are intentionally light, fresh, and welcoming, evoking the feeling of walking through a vibrant farmers market on a sunny day. The design is visually appealing without overwhelming the user, keeping the focus on ILFMA’s mission and services.
The result is a fresh, lively website that beautifully reflects the mission of the Illinois Farmers Market Association. By focusing on bright colors, cheerful design elements, and user-friendly navigation, we’ve created a website that not only looks great but also engages visitors and encourages them to support local food systems. Visit the ILFMA website to explore how we brought the freshness of farmers markets to life online.